Posts filed under ‘Advertising/ Branding / Design’
LinkedIn Courts Brands
LinkedIn’s latest feature, Company Pages, encourages the social network’s 80 million-plus members to become brand ambassadors, posting product reviews and services on their profiles. It seems like such an obvious utility for LinkedIn members, it’s surprising the site hasn’t launched the feature before now.
Simply put, it lets companies showcase their products, services and associated recommendations on the site. As LinkedIn’s announcement notes, “Company Pages will enable companies to build their brand through network-aware recommendations, giving members rich, credible insights into how any given product (or service) is perceived by their fellow professionals.”
It’s launching with 40 companies (including Microsoft, Dell, Liberty Mutual Insurance, and JetBlue) that have now added a “Products and Services” tab on their Company page, and it will be rolling out to all companies and small businesses this week.
“For companies, both large brands as well as small businesses, Company pages now allows you to showcase recommendations from your customers and helps build your brand virally and credibly on LinkedIn,” the announcement continues. “Each time a LinkedIn member endorses your products or services, their recommendation becomes visible to all of their connections and could spread virally. When you promote and curate these recommendations, you have some of the most credible, authentic endorsements of your products on your Company Page’s Product tab.”
“A big part of what we’re working to do is becoming the essential source of information for our membership,” said Jeff Weiner, CEO, to the Wall Street Journal.
Making LinkedIn members brand ambassadors will inevitably beneft the site and help boost its member companies by elevating word-of-mouth.
“Company Pages take product and service recommendations to another level, allowing professionals to benefit from the considered perspectives of those whom they trust and relate to the most — the people they know,” said Weiner. “By displaying their strongest recommendations to prospective customers and employees on LinkedIn, businesses can use Company Pages to accelerate growth and trust in their brands.”
LinkedIn’s recommendations service puts the professional social network in direct competition with scores of sites that already use reviews and ratings – but management believes the association with real-world professionals adds a distinctive gravitas…Facebook’s brand fan pages included.
“As opposed to an anonymous review, here we have the advantage of not only having the reviewer identified, but you’re going to be able to find people in your network whom you would have reason to trust even more,” said David Yoffie, senior associate dean at Harvard Business School.
Company Pages is free and supports product and service endorsements, videos, product information and targeted ads. Powered by LinkedIn’s new InPages platform, businesses can spotlight star employees on LinkedIn Careers tabs.
Charter customers of Company Pages include:
• AT&T Business Solutions
• AdMeld
• Avaya
• Citibank India
• Dell
• Deloitte
• E*TRADE
• Eastman Kodak Company
• Exact Software
• FreshBooks
• FT Press, a division of Pearson
• Harvard Business School Executive Education
• HP
• JetBlue
• Juniper Networks
• Liberty Mutual Insurance
• Michael Saunders & Company
• Microsoft Corporation
• MoreVisibility
• The Open University
• OpenX
• Philips
• Rypple
• Samsung Electronics America
• Sequentia Environics
• Squarespace
• StrongMail
• TargetCast TCM
• uTest
• Volkswagen India
• Widgetbox
• Zoocasa
Source: Brand Channel
Advertising Week, NY
Advertising Week is North America’s premier gathering of cutting edge communications leaders. The Week is a hybrid of thought leadership and special event programming, uniting clients, creatives, media and inspiring figures like Lorne Michaels, Ludacris, Jon Bon Jovi, Jimmy Wales, Dr. Jeffrey Sachs, Secretary General Ban Ki-moon, the Reverend Al Sharpton, Donny Deutsch, Lewis Black, Chaka Khan, Bob Greenberg, Emeril, Jimmy Fallon, Wyclef Jean, Ziggy Marley . . . and many more.
Fusion3USA is there networking and learning about new trends and colleague´s insights.
Shockvertising
The NYC Department of Health’s campaign to get people to cut back on sugary drink by asking, “Are you Pouring on the Pounds?” in some gruesome subway ads may forever ruin your favorite cola. The pouring on the pounds ads show recognizable bottles of pop, juice and energy drinks being poured over glasses of ice, only instead of a sweet, sugary liquid the bottles dispense lumpy, veiny human fat.
Associate Commisioner Geoff Cowley explained the reasoning behind the pouring on the pounds shockvertising: “Just trying to be positive and encouraging doesn’t always get people’s attention, If you get in people’s faces a bit, that does get people’s attention.” We’ll never look at Gatorade, Snapple or Coke in the same way.
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Trump Expands Brand Offerings with Launch of Tea
"The Donald" is at it again. While his real estate holdings may have had their ups and downs over the years, Donald Trump’s brand name seems to be as resilient as ever.
The latest product to be graced by the Trump moniker (both the name and the family shield) is a line of exclusive teas created by Talbott and named for some of Donald Trump’s cherished places. The "Park Avenue" blend mixes orange, raspberry and white teas, while "Union Square" combines whole-leaf estate Assam black tea with bourbon vanilla bean and cocoa flavors. "Westchester" mixes together organic blueberries with elderberry, hibiscus and rosehips.
The new Trump tea line will sell for $12.95 per tin at select retailers this fall.
Trump, himself a celebrity brand through his appearances on “The Apprentice” television show, has never been shy about dropping his own name. The Trump moniker appears on office and residential luxury buildings, hotels, and golf courses around the world. The mogul operated short-lived Trump Airlines, a shuttle service, from 1989 to 1992.
Nowadays, the Trump name is also associated with a line of “luxury merchandise.” It includes The Donald J. Trump Signature Collection (men’s wear), Ivanka Trump Jewelry, Trump Super Premium Vodka, Trump Ice Natural Spring Water, Trump Home (furniture, lighting and home decor), and Trump Books. The Donald also lends his name to Trump University, an online school which has come under fire for positioning itself as a collegiate institution.
Trump himself says he’s picky about putting his stamp of approval on branded items. In a 2006 blog post, he wrote:
"I know that the ‘Trump’ name is a powerful one. Nearly every day I’m approached by one company or another wanting me to put that name on some product or service….
I’ve worked hard to make sure the Trump name is found only on buildings of the highest caliber and products of the finest quality. I won’t even consider giving my approval to anything unless I know it’s the top of the line because when people see or hear Trump, they expect the best. That’s just basic marketing and good business….I’m very demanding and selective about where that name goes. And I always try to make sure the letters are in gold."
Words of branding wisdom from the man behind the Trump brand.
Watching the Wheel go round
By Raul Morales
Hispanic Mkt. Advertising Creative Director / Visual Artist
http://www.flickr.com/photos/luarzorrillo/
http://fusion3.com.ar/blog/artista-invitado/
http://fineartamerica.com/profiles/raul-morales.html
http://fusion3.com.ar/blog/2010/04/02/marathon/
"There are other worlds,
but they are in this one"
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- watchingthewheelgoroundlg tur
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- peacewheel bw cntrst lg
Brands to watch
* Google expanded Google Voice to all Gmail users, who can now make free VoIP phone calls to any number from Gmail (competing with Skype). The launch is being promoted with Google Voice-branded red phone booths at colleges and airports.
* Apple is about to unveil a new TV/video offering and nearing a deal with News Corp.’s Fox andDisney‘s ABC for streaming TV series on iTunes as rumors swirl about Sept. 1 press conference. (Industry reaction, according to AP: 99-cent TV shows not a "game-changer.")
* Amazon talks up Kindle sales, but won’t divulge numbers, as latest version makes its debut.
* AT&T says $1,000 tablets will make laptops obsolete.
* Audi plans to sell its A1 sedan outside Europe and to boost production.
* Burger King has high hopes for upcoming breakfast menu.
* Ford and Porsche customers will foot bill for green tech advances.
* Geely posts earnings increase but faces increasing competition at home in China (and must reboot recently acquired Volvo brand).
* Intel CEO Paul Otellini predicts bleak future for high-tech job growth in the United States.
* Jaguar unveiled its grenade-proof, armored XJ Sentinel model.
* Morgan Stanley dismays investors with top exec prediction that sovereign-debt defaults are inevitable.
* Old Spice Man, actor Isaiah Mutafa, won a creative Emmy award for best commercial of the year.
* Sharper Image brand name is being licensed for new Literati-branded e-reader.
* TiVo unveils new research capabilities on viewership.
* Wal-Mart filed an appeal with the U.S. Supreme Court over judge’s green light for class-action sexual discrimination lawsuit.
* Zurich Insurance must pay multi-million dollar fine in the U.K. for customer data loss in 2008.
More about: Brand News, Amazon, Apple, AT&T, Audi, Burger King, Geely, Google, Intel, Jaguar, Kindle,Morgan Stanley, Old Spice, Porsche, Sharper Image, Skype, TiVo, Volvo, Wal-Mart, Zurich Insurance,Isaiah Mustafa
Maria Alejandra di Fonzo
Please visit:
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http://www.flickr.com/photos/fusion3/
http://fusion3.com.ar/blog/wp-content/F3_02-Fusión31.mov
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Seminario Ciudades Creativas / Toni Puig
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Tekserve – Cover Design
Mac faq guide - cover design
Mac faq guide - cover design
Mac faq guide - cover design
Mac faq guide - cover design
Mac faq guide - cover design
Welcome to Fusion3USA
You could say we’re creative problem solvers. Fusión3 is a creative resource for your next project. Our job is to communicate and raise awareness utilizing creative design, web, print and anything else we can cook up.
Fusión3 is a creative agency that specializes in design and marketing for cultural industries, specially the Hispanic Market.
Through clever concepts and strategic direction, we use all posible communication tools to meet your goals. Simply put, we build buzz.
Our communication solutions aim to strengthen our client’s products and services marketing, and help building a Positive Brand Image.
